GDI Membership
GDI Membership
GDI Membership
Industry: Art
Client: Intesa Sanpaolo
Year: 2025
UX/UI DESIGN
DASHBOARD
01
Brief
The objective of the Gallerie d’Italia Membership project is to ultimately provide app users, divided into standard members and VIP members, with a system to earn points through actions related to participation in exhibitions, events, and more generally all activities connected to the Gallerie d’Italia organization. The final goal is to increase engagement, fostering greater attractiveness toward the exhibitions and the Gallerie d’Italia ecosystem.
02
Client
The client is Gallerie d’Italia, the cultural branch controlled by Intesa Sanpaolo, one of the most important banks in Italy. The people I personally interacted with are responsible for managing and overseeing those who will use the systems developed for the Membership program.
03
Team
The entire UX and UI for the two designed entities (the ticketing control app and the membership program management dashboard) were created by me, from the research phase to UX architecture, through wireframing and up to the final prototype. I was supported by two developers who made the implementation of the designed solutions possible.
GDI MEMBERSHIP
Challenge
The main challenge of this project was designing two different systems that directly connect to the already existing official Gallerie d’Italia app. Additionally, the users of the two systems are completely different: the CRM is used by trained personnel (essentially technical staff), while the ticketing control app is used by museum operators who are not familiar with the overall design and system architecture of the Membership program.
GDI MEMBERSHIP
The two entities designed
The entire project is composed of two entities: a CRM dashboard and a ticketing control web app. The former is used by technical operators, who can assign points and rewards, define reward rules, book appointments for VIP members, and manage other membership-related activities through the system.
The latter, the web app, is used by museum staff at exhibition entrances to scan QR codes and effectively redeem users’ rewards, which are either earned through the official Gallerie d’Italia app or assigned via the previously mentioned CRM.
GDI MEMBERSHIP
Approach and solution
The approach was to keep the more complex and technical workflow for the CRM dashboard, while making the ticketing control app’s functionalities as simple and intuitive as possible. In the CRM dashboard, it is possible to assign and revoke rewards, set reward rules, schedule appointments for VIP members, and view a log of all actions performed within the CRM.
GDI MEMBERSHIP
Final outcome
The final result was the creation of two systems, the CRM dashboard and the ticketing control app, designed to form a single cohesive workflow that allows rewards to be earned, assigned, and redeemed during exhibition participation in a “circular” process.
02
Client
The client is Gallerie d’Italia, the cultural branch controlled by Intesa Sanpaolo, one of the most important banks in Italy. The people I personally interacted with are responsible for managing and overseeing those who will use the systems developed for the Membership program.
03
Team
The entire UX and UI for the two designed entities (the ticketing control app and the membership program management dashboard) were created by me, from the research phase to UX architecture, through wireframing and up to the final prototype. I was supported by two developers who made the implementation of the designed solutions possible.
GDI MEMBERSHIP
The two entities designed
The entire project is composed of two entities: a CRM dashboard and a ticketing control web app. The former is used by technical operators, who can assign points and rewards, define reward rules, book appointments for VIP members, and manage other membership-related activities through the system.
The latter, the web app, is used by museum staff at exhibition entrances to scan QR codes and effectively redeem users’ rewards, which are either earned through the official Gallerie d’Italia app or assigned via the previously mentioned CRM.
GDI MEMBERSHIP
Challenge
The main challenge of this project was designing two different systems that directly connect to the already existing official Gallerie d’Italia app. Additionally, the users of the two systems are completely different: the CRM is used by trained personnel (essentially technical staff), while the ticketing control app is used by museum operators who are not familiar with the overall design and system architecture of the Membership program.
GDI MEMBERSHIP
Approach and solution
The approach was to keep the more complex and technical workflow for the CRM dashboard, while making the ticketing control app’s functionalities as simple and intuitive as possible. In the CRM dashboard, it is possible to assign and revoke rewards, set reward rules, schedule appointments for VIP members, and view a log of all actions performed within the CRM.
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
GDI MEMBERSHIP
Final outcome
The final result was the creation of two systems, the CRM dashboard and the ticketing control app, designed to form a single cohesive workflow that allows rewards to be earned, assigned, and redeemed during exhibition participation in a “circular” process.
Challenge
Design a CRM dashboard w/app
Make the workflow intuitive
Ensure it works over time
Solution
Two interconnected products
Intuitive and modern interface
Human-centered flows
Stack used
Figma and FigJam
AI for User Personas
Adobe for presentations