Luca Zammitti

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La Rosa dei Gusti

Industry: Food

Client: La Rosa dei Gusti

Year: 2023

VISUAL DESIGN

MOTION

Brief

The aim of the project was to deliver a rebranding of the La Rosa dei Gusti brand, encompassing a wide range of assets, from analog and print materials such as wine labels to the digital branding presence.

Client

The client is La Rosa dei Gusti, a food brand that sells its products through selected supermarkets.

Team

I had the opportunity to present this project during my master's degree, along with two other collegues.

LA ROSA DEI GUSTI

Challenge

The main challenge of the project was to find compelling elements that would refresh the brand, as requested by the client, while steering it toward a more modern and contemporary direction.

LA ROSA DEI GUSTI

The aim of the project

The aim of the project was to give the brand a clear narrative. I chose the theme of travel and exploration, drawing inspiration from the existing compass-shaped logo and blending it with themes of Italian identity (all products are made in Italy), the Mediterranean Sea, and travel as a sensory experience of taste.

LA ROSA DEI GUSTI

Approach and solution

One of the approaches was to focus on the “shades of taste” for the wine labels, combining the idea of flavor nuances with color gradients, each one distinct for a different type of wine.

LA ROSA DEI GUSTI

Final outcome

The final outcome clearly represents a step forward in terms of modernity. In addition, the presence of eye-catching wine labels is a definite strength. As for the digital experience, the branding consistently follows the same design direction.

Client

The client is La Rosa dei Gusti, a food brand that sells its products through selected supermarkets.

Team

I had the opportunity to present this project during my master's degree, along with two other collegues.

LA ROSA DEI GUSTI

The aim of the project

LA ROSA DEI GUSTI

Challenge

The main challenge of the project was to find compelling elements that would refresh the brand, as requested by the client, while steering it toward a more modern and contemporary direction.

LA ROSA DEI GUSTI

Approach and solution

One of the approaches was to focus on the “shades of taste” for the wine labels, combining the idea of flavor nuances with color gradients, each one distinct for a different type of wine.

FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME
FINAL OUTCOME

LA ROSA DEI GUSTI

Final outcome

TLDR

Project in short

CONTACT TO KNOW MORE

Challenge

Branding and digital assets

Make the brand more modern

Visuals should match concepts

Solution

An eye-catching branding

A modern visual solution

Coherent visual design and UI

Stack used

Figma

Adobe Photoshop

Adobe Illustrator

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lucazammitti@outlook.com

LUCA ZAMMITTI

MULTIDISCIPLINARY DESIGNER BASED IN ITALY

DESIGNED WITH LOVE

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lucazammitti@outlook.com

LUCA ZAMMITTI

MULTIDISCIPLINARY DESIGNER BASED IN ITALY

DESIGNED WITH LOVE

Homepage

Projects

About

Playground

THAT'S ALL FOLKS

Let's build something together

lucazammitti@outlook.com

LUCA ZAMMITTI

MULTIDISCIPLINARY DESIGNER BASED IN ITALY

DESIGNED WITH LOVE

Homepage

Projects

About

THAT'S ALL FOLKS