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Movearth

Movearth

Movearth

Industry: Environmental sustainability

Client: Concept

Year: 2022

UX DESIGN

APP

01

Brief

Movearth is a concept app focused on the sustainable development of transportation. The goal of this concept was to create an app that assigns a score based on the type of transport used: lower for gasoline/diesel cars, and higher for options like bike sharing or electric vehicles.

02

Client

I worked on this project during my master’s degree at SPD, as part of a service design workshop.

03

Team

I created every single asset and conducted all the UX research together with a classmate from the same master’s program.

MOVEARTH

Challenge

The challenge was gathering realistic insights on who would use the app, how, and why, focusing on a few key user personas.

MOVEARTH

The aim of the project

The goal of the project was to create a product that rewards eco-friendly transportation behaviors, aiming to implement a points system that grants users specific types of benefits.

MOVEARTH

Approach and solution

The approach was to create a UX flow consistent with the insights we gathered from qualitative interviews, and then adapt it into a practical, usable flow.

MOVEARTH

Final outcome

The final outcome is tied to a concept app based on real data. Although only a few screens were wireframed, I remain very attached to this project because of its purpose and original idea.

02

Client

I worked on this project during my master’s degree at SPD, as part of a service design workshop.

03

Team

I created every single asset and conducted all the UX research together with a classmate from the same master’s program.

MOVEARTH

The aim of the project

The goal of the project was to create a product that rewards eco-friendly transportation behaviors, aiming to implement a points system that grants users specific types of benefits.

MOVEARTH

Challenge

The challenge was gathering realistic insights on who would use the app, how, and why, focusing on a few key user personas.

MOVEARTH

Approach and solution

The approach was to create a UX flow consistent with the insights we gathered from qualitative interviews, and then adapt it into a practical, usable flow.

MOVEARTH

Final outcome

The final outcome is tied to a concept app based on real data. Although only a few screens were wireframed, I remain very attached to this project because of its purpose and original idea.

Challenge

Concept app

UX qualitative research

Environmental sustainability

Solution

A UX flux based on real data

App made for young people

App made for the environment

Stack used

Figma and FigJam

Adobe Illustrator

Adobe Photoshop

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LUCA ZAMMITTI

MULTIDISCIPLINARY DESIGNER BASED IN ITALY

©2026

DESIGNED WITH LOVE

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LUCA ZAMMITTI

MULTIDISCIPLINARY DESIGNER BASED IN ITALY

©2026

DESIGNED WITH LOVE

Homepage

Projects

About

Playground

Back to top

THAT'S ALL FOLKS

LUCA ZAMMITTI

MULTIDISCIPLINARY DESIGNER BASED IN ITALY

©2026

DESIGNED WITH LOVE

Homepage

Projects

About

THAT'S ALL FOLKS